Astley’s song reached number one in the UK for five weeks and number one in 24 other countries when it was first released. Reaching one billion views on Youtube is a rare feat as only a little over 200 videos have passed this mark in Youtube’s 16-year history. The prank has undoubtedly been of the largest drivers in viewership of Astley’s 1987 single. When a user clicks on the link with the intention of viewing something else, they have indeed been rickrolled. Rickrolling or rickroll is a bait and switch prank, using a camouflaged hyperlink that leads to the “Never Gonna Give You Up” video. Its power has been so transcendent that it managed to crossover into meme culture, producing the rickrolling prank in 2007. ![]() ![]() Popularized by its catchy tune and smooth, yet simple dance moves, the video has pervaded the internet for decades.
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